The Fragrance Sales Program
Professionals in Perfumery Distribution and fragrance
sales willing to improve their understanding of the emotional dimension of selling fragrances.
A deeper understanding to better sell fragrances: mastering the key competencies for an emotional sale.
The emotional dimension of fragrances
Review of the technique and language of perfumery, the olfactive families and their emotional universe mastering the relation between analytical description and emotional perception.
The emotional dimension of selling
The fundamentals of selling and the 3 emotional states Selling: a communication process involving shared emotions between the customer and the sales person.
Perfume, Personnality, Image
Review of the different customers styles and
motivations, olfactive profiles and affinities.
The emotional connection “Customer-Sales advisor-Fragrance”.
For this program, 3 levels:
- Discovery (6 hours)
- Intermediate (12 hours)
- Advanced (18 hours)